Category: Marketing Heroes (page 1 of 4)

Tag Line Calisthenics

Word Count:
653

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A terrific tag line sets you apart from other businesses and provides a memorable and appealing reason to choose your firm over other options. The tag line should trail your company name like a shadow everywhere – in ads, on your web site, on business cards and in on-hold telephone messages, to name a few places.

Before assessing your own tag line, warm up by looking at a category of Yellow Pages ads or flip through your local business paper. First, you’ll undoubtedly noti… read more

Swarm Your Market

Word Count:
428

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One thing is for sure, termites will be around forever. Here in the south especially they are quite heinous. I just spent an hour killing a family as they came out of the ground and began raining down on my house. How do I spell satisfaction in this example? B-U-G-S-P-R-A-Y!

So what can termites teach us about business? Proliferation.

marketing,promotion,branding

One thing is for sure, termites will be around forever. Here in the south especially they are quite heinous. I just spent an hour killing a family as they came out of the ground and began raining down on my house. How do I spell satisfaction in this example? B-U-G-S-P-R-A-Y! read more

Surveys Online – Market Research Companies

Word Count:
461

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This is a review article for market research companies.

Paid Surveys, Surveys, cash surveys, how to make money surveys, online surveys, money making surveys, surveys making money, surveys online, Cash Paid Surveys

If you look around on the internet, you will find a lot of marker research companies that are willing to pay you big money to take part of their surveys online. If you are wondering why they are doing this and how does it work, you may find some of your answers right here.

Why are they paying you? The most important reason is that they need you. You are the consumer and you know better what you want and for what are you willing to pay and they need this information to keep their business going. read more

Successful Press Release Publishing

Word Count:
336

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Full of valuable tips and techniques on everything from grammar and style to distribution. Useful tips for write a press release

Press Release, Press Release List, Press Relase Submission, Low Cost Pr Submission, News Posting, Seo, Sem, Internet Marketing, Seo Advice, Find Articles, Seo news, Search Engine Optimization News, Search engine articles, Seo Optimization Tips, Search Engine Submission Tips, Search Engine Traffic, Search Engine Optimization Techniques, Search News, Article

Powerful Press Releases is a book dedicated to writing effective press releases.
“Full of valuable tips and techniques on everything from grammar and style to distribution.”

Useful tips for write a press release

The first lines of your press releases shall include:
“FOR IMMEDIATE RELEASE” (or FOR RELEASE Dec 25, 2002) and “For more information, contact:” followed by your contact information. read more

Submitting Websites to Directories

Word Count:
668

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Paying for your directory submission can be a waste of money. You can get just as good a result from submitting to free directories. Personally, I wouldn’t recommend you pay for what you can get free elsewhere.

credit repair, history, transunion, equifax, experian, bureau, credit card, debt, equity, interest rates, balance transfer, rewards, cashback, gas rebates, airline miles, rebuilding, repair, bankruptcy, bad, good, excellent, repossession, debt, airline miles, 0 apr, balance transfer, visa, mastercard, amex, chase, hsbc, discover, instant approval, apply online, get approved, no annual fee, rewards, history, rebuild, revamp, james marshall, author, texas, florida, army, ft hood, fort, infantry, cavalry, finance, business, home work, commute, telecommute, outsource, article, directory, search engine, seo, pimp, url, scrub, ezine directory, optimization, promote, hype, submiteaze, godaddy, credit card, discover, amex, chase, bank of america, mastercard, visa, rewards, balance transfer, database

Submitting your website to the various online directories is an important part of any Link Popularity campaign. While your traffic from many directories may be minor or irrelevant, relevant incoming links to your website will help in your overall search engine link popularity. read more

Subliminal Persuasion

Word Count:
422

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Subliminal persuasion can be as innocent as smiling to establish rapport. Then there are the more powerful techniques. Here are two of them.

subliminal persuasion, persuasion, subliminal

Subliminal persuasion? It is simply influencing people at a level below their conscious recognition. Many people don’t even realize they are being influenced by a smile, making even that a subliminal technique. Here are two more subtle methods.

Subliminal Persuasion Using Inflection

It is easy to assume that a sentence like “I can’t promise you that price.” has only one meaning. In reality, though, inflection provides much of the actual meaning. Look at the each of the sentences below, each with a different word emphasized, and followed by the implied meaning. read more

Study Proves That Headline Length Can Impact Profitability!

Word Count:
476

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Recently, I monitored an interesting discussion in one of the forums about the length of headlines on sales pages. Some of the posters were in favor of longer headlines because they communicated more information and had a better chance of catching the interest of the prospect. Other posters claimed that some headlines were so long that they were confusing. Some even claimed that they would take away your breath if you attempted to read them aloud. One poster thought that very… read more

Stress and customer service

Word Count:
543

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The customer service team of any retail company is typically the most stressed department of that company. Aside from dealing with internal policy limitations, they also have to face and placate irate and dissatisfied customers. The expectation that they can do anything and everything makes things difficulty for them.

stress and anxiety

Most people would assume that the most stressful job for a retail company falls squarely on the shoulders of the sales staff. Sales personnel have to deal with the pressures of facing the customers on a regular basis, as well as finding ways to work around the usual objections. There’s also the stress and anxiety often associated with having to deal with some of the more hostile customers that one might encounter. This is true whether you’re the one doing the marketing or if the customers come to you. read more

Strength of Postcard’s Style and Personality

Word Count:
428

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Postcard is many things…

It can serve as an inspiration to move people towards a goal. It can be funny and make people laugh around at their friend’s misadventures and transgressions. It can bring you to different places you have never seen before. Most of all, they can drag a multitude to one’s business.

postcards, color postcards, postcard printing, postcard printing services

Postcard is many things…

It can serve as an inspiration to move people towards a goal. It can be funny and make people laugh around at their friend’s misadventures and transgressions. It can bring you to different places you have never seen before. Most of all, they can drag a multitude to one’s business. read more

Stop Wasting Thousands of Dollars on Leads

Word Count:
763

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This article explains how to you can avoid the painful process of buying leads
and cold calling hundreds and hundreds of people to get a few business signups.
You can learn to use a system that can easily be reproduced by your downline creating
momentum in your business and theirs.

Network marketing, leads, home business, website promotion, sponsoring systems

Written by: Timothy J Langen
Jul 1, 2006

If you are like me, or I should say, as I once was, then you probably buy a monthly allotment of supposedly fresh leads of people who are looking to start a home business. You then sit and get your script ready and probably modify it and re-modify it and then sit with your hand on the phone drumming up the courage to pick it up and dial the first number. The fear is something most of us have to conquer and is of course the fear of rejection. There are thousands of people out there who would have been able to start and run a successful business had it not been for this fear. When you finally do work up the courage and call and are lucky enough to get in touch with a live person, they end up either being angry for being called for the 20th time today, or they want to start a business and don’t want to sacrifice the time or the money necessary to build one. This type of rejection over and over can kill the spirit of a new business builder and cause them to close up shop before they have even got started. There fortunately is a solution. read more